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Black Church Consumer Index Survey Project (BCCIS)

pie-chartThe National Black Church Initiative’s (NBCI) Black Church Consumer Index Survey (BCCIS) is an innovative tool to track and analyze up-to-date data covering our membership’s interactions with the market place. BCCIS enables NBCI to better understand the behaviors and patterns corresponding to a wide array of products and issues across our 34,000 churches and 15.7 million members.

The Black church’s demographics span the entirety of the Black community – across age, ethnicity, geography, sex, gender, political persuasions and the like. Our surveys, dating back to the late 1990s, make NBCI a leader in African American consumer information and analytics.

Our methodology is simple and culturally relevant – we use five focused and pointed questions to get at the heart of how our congregants perceive and use market place, products and services. PhD students help us analyze responses in way that allows NBCI to understand disparities that exist between mainstream America and minority communities. Additional queries that arise from our initial surveys are addressed through additional questions that clarify data analyses.

NBCI is excited about BCCIS’ potential, especially its ability to help the auto industry understand the nuances of African American buying psyche. BCCIS will provide the auto industries with new and improved statistical data for educational and marketing purposes. The automobile for some black families is the most important and expensive purchase that they will make.

The success of BCCIS lays squarely trust and faith that its members have in their leaders. NBCI through BCCIS has broken through miscommunication and mistrust barriers affecting the African Americans. Many consumer researchers seek to find answers to desires and the unique understanding of African American consumer buying habits.

BCCIS will address this foundational mistrust and help reveal answers on how to overcome major psychological barriers that had, and are still having, devastating effects on African American consumerism. BCCIS hope to reveal a unique way measuring African American spending habits and how to affectively to them.
How NBCI is Organized

NBCI Faith Communities Demographics and Statistical Composition


NBCI has created a statistical analysis of its churches, locations and demographics

The South East Faith Command
The West Faith Command
The Mid-West Faith Command
South West Faith Command
Western Faith Command  
16,830 Churches
8,502 Churches
3,047 Churches
3,265 Churches
2,356 Churches
 

THE NATIONAL BLACK CHURCH INITIATIVE DEMOGRAPHIC AND STATISTICAL COMPOSITION


Faith Command No. of Churches Age Range Gender % Race %

SOUTHEAST FAITH COMMAND
Atlanta, GA

A
    Male Female Black Hispanic
Florida
Tallahassee
Miami
West Palm Beach
Fort Lauderdale
268
280
12
58
30-75
42-80
34-80
45-80
36%
35
39
35
64%
65
61
65
100
100
100
100
 
Georgia
Atlanta
Savannah

B


2,560
99
28-85
39-85
45
34
55
66
100
100
 
Louisiana
Baton Rouge
New Orleans


600
356
45-85
46-85
34
35
66
65
100
100
 
Alabama
Birmingham
Montgomery


C
780
656
28-85
32-85
45
45
55
55
100
100
 
Arkansas
Little Rock


86 35-85 40 60 100  
Tennessee
Memphis
Nashville
Chattanooga

D
860
906
458
28-85
28-85
28-85
45
45
45
55
55
55
100
100
100
 
Kentucky
Louisville
Lexington


362
198
35-85
35-85 
38
38
62
62
100
100
 
Mississippi
Jackson

E

1,807 24-85 41 59 100  
North Carolina
Charlotte
Winston-Salem
Raleigh
Durham
Greensboro


450
346
462
241
250
25-85
25-85
25-85
25-85
25-85
45
45
45
45
45
55
55
55
55
55 
100
100
100
100
100
 
South Carolina
Columbia
Charleston

F

Washington, DC



838
682 



1,609
29-85
29-85



45-85
40
40



40
60
60



60
100
100



100
 
Virginia
Richmond
Northern-Virginia


NORTHEAST FAITH COMMAND
New York
A


606
1,000
65-85
35-85
45
33
55
67
100
100
 

16,830
New York
New York City
Albany


2,680
156
47-85
38-85
32
50
68
50
99
100
1
New Jersey
Newark
Trenton

B


680
692
45-85
45-85
31
31
69
69
100
100
 
Pennsylvania
Philadelphia
Pittsburgh

C

1,001
500
38-85
43-85
35
35
65
65
100
100
 
Maryland
Baltimore
Prince George's County

D


1,008
985
28-85
28-85
45
45
55
55
100
100
 
Massachusetts
Boston


400 47-85 32 68 100  
Connecticut
Hartford
New Haven

MIDWEST FAITH COMMAND
Chicago

A



200
200
38-85
38-85
38
38
62
62
100
100
 

8,502
Ohio
Columbus
Cleveland
Dayton
Cincinnati

B
162
289
316
186
47-85
47-85
47-85
47-85
32
32
32
32

 

68
68
68
68
100
100
100
100
 
Illinois
Chicago

C

800 27-85 40 60 100  
Kansas
Kansas City
Topeka


89
69
38-85
38-85
38
38
62
62
100
100
 
Wisconsin
Milwaukee

D


58 38-85 38 62 100  
Michigan
Detroit

E


969 38-85 38 62 100  
Indiana
Indianapolis


SOUTHWEST FAITH COMMAND
Dallas

A


109 38-85 38 62 100  
3,047
Texas
Dallas
Houston

B

Fort Worth
San Antonio


WEST FAITH COMMAND
Oakland

A


956
1,206



603
500
26-85
26-85



26-85
26-85
48
48



48
48
52
52



52
52
96
96



98
95
4
4



2
5







3,265 
California
Oakland
Los Angeles
San Francisco


1,356
700
300
41-85
41-85
48-85
33
33
32
67
67
68
100
94
94

6
6



2,356








34,000